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Editorial Menta Dourada
Role
Creative Direction, Set Design & Styling, Content Creation, Visual Concept Development, Behind-the-Scenes Videography
Project Type
Editorial Production, Christmas Campaign
The Menta Dourada Christmas Editorial marked the opening of the holiday season for the brand through a visual concept designed to reflect its aesthetic and identity within the festive context.
During my internship, I played an active role in several stages of the creative and production process. My contribution began in the conceptual phase, developing mood boards and visual references that guided the aesthetic direction of the shoot.
I was also involved in the creative direction, digital content planning, and set styling, contributing to the creation of the environment that brought the editorial to life.
In parallel, I was responsible for capturing audiovisual content, including filming material for a behind-the-scenes of the shoot day.
Managing these different tasks simultaneously required strong organizational skills, adaptability, and real-time decision-making, making this experience particularly challenging and rewarding.
