About me
I’m Maria, a professional passionate about creating experiences that combine strategy, creativity, and impact. I graduated in Communication Sciences and began my career in journalism, where I developed strong skills in research, writing, and effective communication. During this phase, I learned to step out of my comfort zone and handle high-pressure situations, where time is a scarce resource and swift action is required, ensuring that every piece of information was delivered with accuracy, rigor, and credibility.
Throughout my career, I have been consolidating experience in strategic marketing and content creation, creative direction for photoshoots and advertising campaigns, event planning and management, influencer and partnership management, as well as commercial roles and client management. This combination of skills allows me to approach each project in an integrated way, combining creativity, strategic vision, and hands-on execution, with meticulous attention to detail and a strong focus on delivering excellent results.
What I Do
Strategic Marketing & Content Creation
Development of integrated communication strategies and content creation aligned with the brand’s identity, with the goal of increasing visibility, generating value, and strengthening positioning. I keep track of trends, humanize content, and adapt each message to build genuine closeness with the audience.
Creative Direction
Creative direction starts long before the photoshoot or campaign. I create moodboards and visual concepts that define the style and identity of the project. During photoshoots and advertising campaigns, I oversee the team, all details, and set preparation, ensuring that every element of the session conveys the brand’s essence, creating impact and consistency.
Event Planning & Management
I transform ideas into memorable events, taking care of every detail from the initial concept to final execution. I plan, coordinate, and manage each stage, including brand activations within the events, to ensure organization, impact, and unforgettable experiences for all participants.
Partnership & Influencer Management
I plan and negotiate strategic partnerships with influencers, carefully selecting those who best align with each client’s target audience. I provide guidance and briefing for the partnerships, oversee the entire process, and approve the content created, ensuring activations are relevant, authentic, and aligned with the brand’s objectives.
Behind the Scenes Content Creation
I capture and produce content that showcases the behind-the-scenes of projects, photoshoots, or events, conveying authenticity and bringing the audience closer to the brand in an engaging and strategic way. Every detail is carefully considered to create a compelling narrative, reinforce the brand identity, and foster genuine connection with the audience, highlighting the human side and the process behind each project.
Commercial & Client Management
I develop strategies to acquire new clients, including meetings, preparing budgets, and creating tailored proposals. I oversee each client throughout their journey, ensuring strong relationships, clear communication, and solutions adapted to their needs. I also manage contracts and agreements, ensuring organization and efficiency in all processes.
Journalism & Communication
I create journalistic content, conducting thorough research and producing clear, accurate, and credible texts. I write press releases and other communication materials, ensuring that each message is delivered in an impactful and professional way, tailored to the target audience and appropriate channels.
What truly drives me is the passion for transforming ideas into meaningful experiences. I am determined, versatile, and detail-oriented, believing that every challenge is an opportunity to innovate and grow. My goal is to create projects that not only meet expectations but also inspire, engage, and leave a positive, lasting impact on everyone involved.