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Ralph Lauren Birthday
Role
Event Production & Setup, Creative Styling, Content Strategy & Capture
Project Type
Private Celebration, Event Decoration, Social Media Content Production
I participated in the organization of Panchito's 1st birthday, themed around Ralph Lauren. For this event, I was responsible for the setup of the space, which was particularly challenging due to the need to transport and position furniture on the top floor of the building.
I had creative freedom to design the aesthetic of the decoration, and at times had to improvise on-site, such as adjusting and cutting fabrics to create custom tablecloths, ensuring the final result was cohesive and elegant.
At the same time, I coordinated the production of strategic content for Menta Dourada's social media, capturing photos and videos while actively supporting the team in all production tasks.
This was one of my favorite decoration projects, as it combined logistical challenges, creativity, and content management simultaneously, providing a comprehensive hands-on event experience.
