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Digital Content Menta Dourada
Role
Digital Content Strategy & Creation, Social Media Planning, Video & Photography Production
Project Type
Digital Content Campaign, Social Media Strategy, Brand Engagement & Community Building
During my internship at Menta Dourada, my main focus in the digital area was to create a digital advent calendar for the company.
Over the course of two months, I was responsible for defining, planning, writing, filming, and editing all content, following a clear strategy and cohesive narrative.
My primary goal was to humanize Menta Dourada’s digital presence, fostering real connections with the audience, showcasing behind-the-scenes moments, sharing useful content, and, above all, building a loyal and engaged community across the company’s social media platforms.
The results of this strategic work exceeded expectations: Menta Dourada achieved above-average digital performance, with each piece of content conveying a clear message and effectively engaging the brand’s audience.
