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Madalena Abecasis Partnership
Role
Event & Set Design, Creative Planning, Content Strategy & Production
Project Type
Brand Collaboration, Experiential Styling, Social Media Content Production
I participated in the collaboration between Menta Dourada and Madalena Abecasis, taking an active role in setting up the Christmas tree at her residence, following the preferences and guidelines provided by the client.
I was responsible for designing the DIY challenge, which involved creating mini Christmas trees. At the moment, I presented the proposal to Madalena, offering the opportunity to participate alongside Patrícia, founder of Menta Dourada. During the activity, Patrícia guided the process, but Madalena had full creative freedom to decorate the pieces according to her taste, creating a personalized and interactive experience.
At the same time, I strategically planned the digital content for social media, defining in advance how the tree and DIY activity would be captured and shared, ensuring consistency with the brand’s communication and alignment with Menta Dourada’s overall content strategy.
