Strategic Partnership & Media Launch

In this project, I was responsible for establishing the partnership between Gin Pablo and football player Fábio Coentrão, who became a new shareholder of the brand.

I wrote the official press release and, through my network of journalist contacts, ensured that the news received wide visibility on the planned launch date, reinforcing both the brand's credibility and the significance of the partnership.

This project was significant for demonstrating the ability to create and secure high-impact strategic partnerships, connecting an established brand with a highly recognized public figure.

The media coverage achieved during the launch enhanced Gin Pablo's brand image, expanded its reach to the target audience, and highlighted the importance of effective and well-planned communication in the success of branding and marketing initiatives.