Home Textiles Photoshoot

In the Homelab project, a home textile brand, I had the opportunity to take on the creative direction of the entire photoshoot and video production. After developing the concept and moodboards, my role was to ensure that the defined vision was translated into every detail of the final result.

During the session, I coordinated the models, managing outfit changes, hair, and makeup adjustments, as well as their positioning for each photo and video take, ensuring that every frame reflected the brand’s identity. I was also responsible for managing the needs of the session and overseeing the timings set for each photograph and video, ensuring an efficient and well-organized workflow.

Additionally, I participated in the set design and assembly, adjusting elements so that everything envisioned in the moodboards was brought to life in a consistent and impactful way.

This project strengthened my ability to combine strategic vision with practical execution, transforming creative concepts into visual content that communicates with authenticity and enhances the brand’s presence.